Plan to attend these interactive learning sessions:

Friday, August 1, 2025
2:00 PM
Arrival & Check-In
 
2:30 PM
Welcome & Opening Remarks
 
3:00 PM
The Three Ps of Eye Care: People, Products and Process

(1 hr ABO credit)

Is your eyecare business built around people, products, or processes? Empowering your optometric practice to reach its full potential is the goal of every successful optometrist. Are you inspiring success or managing failure? Do you spend most of your time solving problems vs. growing your practice? Influential leaders use strategic and critical thinking vs. tactical one-offs to achieve positive outcomes. Phernell Walker, MBA, ABOM, renowned international speaker, will share how to leverage key MBA concepts around the Three Ps to include People, Product and Process. Tools such as strategy, Six Sigma, Root Cause Analysis, leadership, training, and escalator team motivation strategy. This is a must course for practice administrators, optical managers, and owners.

Ocular Nutrition: Separating Hype from Reality

(1 hr COPE accredited CE)

Appropriate diet and nutritional supplementation can immensely impact ocular and systemic health. We’ll examine clinical studies and objective data to enhance our understanding of which of these options can maximize patient outcomes for eye care providers, and discover some surprising things along the way about what we may have presumed to be true. 

4:00 PM
Partner Pavilion & Reception
 
6:00 PM
Dinner
 
Saturday, August 2, 2025
8:00 AM
Breakfast
 
8:30 AM
Morning Announcements
 
9:00 AM
Keynote Address with Chris Tuff

Leading with Genuine Connection

THE PROBLEM
In the wake of The Great Resignation, many companies are scrambling to find ways to attract & retain top talent, AND find new business within their ecosystem. They understand the answer lies in culture, but bagels in the break room and forced fun mixers aren’t moving the needle. Modern employees want a workplace where their passion, purpose, and profession intersect.

THE SOLUTION
Through his energy, humor, and captivating storytelling abilities, Chris demonstrates how connection can accelerate business growth as well as recruitment and retention. He empowers leaders to get proactive about a company culture that not only helps employees foster fulfillment and joy in the workplace, but also supercharges productivity and profits.

TAKEAWAYS
Chris makes it his mission to impact every single audience member, giving them free tactics they can implement immediately to become better sellers and connectors and empowering them to do it with greater purpose and fulfillment. 

10:00 AM
VSP Premier Edge + PECAA Insights

Learn about the latest Premier Edge and PECAA updates.

10:30 AM
Essential Medical Eyecare and Coordination of Benefits

You’ll walk away with helpful tools and resources that can support patient retention and satisfaction while creating opportunities for more profits. This interactive, in-person training will address the utilization and management of VSP medical and vision care benefits to maximize coverage and lower out-of-pocket costs for your patients.  

12:00 PM
Networking Lunch
 
2:30 PM
Activities
 
6:00 PM
Dinner
 
Sunday, August 3, 2025
9:00 AM
Breakfast
 
9:30 AM
Morning Announcements
 
10:00 AM
AI Fireside Chat

Unlocking the Future: AI in Optometry and Healthcare

Join us for an engaging fireside chat as we delve into the transformative power of artificial intelligence (AI) in optometry and healthcare. Our session kicks off with an insightful introduction to AI technology, followed by a deep dive into its practical applications. Discover how AI can streamline administrative tasks, enhance patient experiences, and empower optometrists to deliver exceptional outcomes. Don't miss this opportunity to explore the intersection of cutting-edge technology and compassionate care.

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11:00 AM
Slaying the KPI Dragon: A Financial Adventure

(1 hr COPE accredited CE)

Conducting financial and KPI analysis can feel like facing a formidable dragon straight out of a childhood adventure book. To conquer it, you need the right tools and a strategic mindset—no single path guarantees victory. Join me on a quest to conquer the KPI dragon and unlock the full potential of your practice.

12:00 PM
Boxed Lunch and Departures